Ten years ago if I’d have said I was going out for the evening to meet people that I had “met” in a Yahoo chat room the majority of people would look at me as if I was absolutely mad. However today I can proudly say that on the 25 March I am going to a Twestival. I know that most reading this probably will be thinking right now,
ok she is a F R E A K
but let me explain further.
A Twestival (or Twitter Festival) is a global series of events organised by volunteers around the world under short timescales which bring people offline for a great cause. Twestival began in September 2008 when a group of London Twitter users hosted an event called Harvest Twestival to raise money and collect food for a local charity known as The Connection. The event was intended for 30 – 40 people but on the day there was a waiting list and 250 attendees. On 8 January 2009 the first Twestival Global tweet went out and a month later 202 cities around the world hosted events to raise money for charity water projects.
Twestival 2010 will be held on 25 March. This year all of the money raised will go to Concern Worldwide. So now it’s a little more interesting but still I hear you thinking
but it’s still an event at which you are going to meet a load of people from the internet and more to the point what are you doing on Twitter anyway?!
Over the past few months I have enjoyed using Twitter for business and social purposes. I have to be completely honest and say that I first found Twitter because of the race between Ashton Kutcher and CNN to get one million followers. I was nosy, so I signed up! I soon started to realise that there are a lot of entrepreneurs tweeting. Duncan Bannatyne is a big tweeter as are Peter Jones and James Caan. A lot of celebrities tweet, Jonathan Ross, Chris Evans, Matthew Horne, the list goes on. What I realised is that all of these people are simply promoting themselves. We watch these people as they answer questions on GMTV or The One Show and sometimes forget that they are not doing this for the benefit of the show or us. I knew if I wanted to move with the times I needed to start promoting myself on Twitter.
First step, get some local people following me. If I have local people following me; when they need a Hypnotherapist they will come and see me, if a friend mentions they want to lose weight or quit smoking they may say “I know a hypnotherapist who can help with that”. So this is what I did. As I started to get involved in the Twitter conversations between local people I was pleasantly surprised at what a huge networking tool Twitter is. I soon found out about a Surrey Tweet Up, which was conveniently held in my local Slug and Lettuce. Again I can see you all thinking...
The freak is back!
I wasn’t totally sure but the fact it was being held in a Slug and Lettuce seemed to make it that little bit less geeky! The event was hosted by a local PR Agency @thebluedoor , their bio: “thebluedoor is a specialist external communications agency, with a passion for PR done well. “ And sponsored by @ranjerj aka Julian Ranger, his bio reads “Career 2 as an Angel Investor and serial entrepreneur”. For them this was just another way to promote themselves. For me it meant a good night out, meeting new people, promoting myself and free drinks. Whoever thought that when I left the ‘great big City job’ I would still get free nights out?! There was a slight structure to the evening, Julian as a plus point of sponsoring the evening got to speak for a little while – his chosen topic was along the lines of social media and how our information is lost soon after we write it (along with a new Twitter app that he has invested in which will help with this problem), very apt! Then chat and get merry!
I met some great people at the Tweet Up, some who were also there to promote their businesses others who just use Twitter for fun but it really was an interesting and entertaining evening.
Now I am looking forward to another great evening at the Surrey Twestival. It is being held in Farnham Castle, sponsored by Mars Drinks (which means we certainly won’t be short of chocolate on the night) along with ibundle (Julian Ranger’s company, investing in ideas) and raffle.it – definitely worth a look at for those who like winning (http://raffle.it/). Of course the participant list is online so I have been able to see who is attending; there are some very interesting people who I look forward to meeting and telling all about my work and some others who I have already met that I know promote me to others. I will enjoy having a drink or three with those I already know and a sensible conversation with those I don’t. It’s going to be a good night for business and pleasure. They say the two don’t mix but according to the rules of Twitter Etiquette, on Twitter they have to as you sell your business and yourself with your interesting tweets (which cannot all be work related)!
It seems to me that social media is becoming more and more popular. There are many businesses using Twitter and more recently Facebook Fan Pages to promote their work. We all know that things change as time moves on and technology is certainly advancing faster than ever before. However ‘sad’ or ‘unchic’ it seems it’s only those moving with the times that are going to advance at the same pace. In the words of Mike Elgan:
“The fact is that Twitter can be a breaking news resource, a celebrity gossip site, a business workgroup communication tool, a personal diary, a way to track packages or thousands of other things. It's whatever you want it to be.”
If you are already on Twitter please follow me @jhhypnotherapy. If not some interesting people to follow are @dragonjones, @duncanbannatyne, @timlovejoy, @wossy, @achrisevans. Last but definitely not least – yes I have got some clients through Twitter!
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